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New Start Business

Performance Finance is able to provide funding for surgery equipment, IT systems, building works, shopfitting and refurbishments.

Our guide to setting up your own practice will give you the confidence to stretch your wings and begin a life as a practice owner.

Market Place

This is the most important question; what type of practice to start and what is your client base going to look like (client demographic)?

Geographical location, your experience, size and wealth of the local population and your competition are also important factors.

Once you have clear direction you can start to plan the following:


Location is of course important. Maybe you need a ‘High Street’ presence such as an optician or alternatively you may be starting a referral practice and can save money by being away from a town centre.

Leasehold or Freehold is also another debate. In general; premises increase in value so ownership has attractions.  However, you’ll probably need a large deposit which soaks up vital cash resources and sometimes finding the right freeholds is tough.

In the main, the quality, availability and location are all usually more important than ownership.

Business Plan & Cash Flow Forecast

Start sketching out a Business Plan and a Cashflow Forecast.

The Cashflow Forecast is vital and often a real eye opener. Once you start to input your expectations it’s very easy to see the full costs involved and where you need to be to ‘break even’ and indeed make a profit.

We have a downloadable Business Plan and Cashflow Forecast which are designed to help you.

It is important to keep revising your forecast as your plans materialise.  This is a valuable tool for both you and your financial backers and accuracy is vital.

If you have any further queries, then please call us on 01536 52 96 96.


Building the right support team should be high on the list of priorities.  First you must decide on your own core values and vision for the practice then make sure this message is clearly given to all prospective employees.  This will help give your staff a clear direction and should help to ensure you recruit people with the same values. If disputes or disruption occurs by returning to your core values you can often find a practical resolution which everyone understands.


The simple answer here is research, research, research. Trade fairs and exhibitions are a great way to compare many items all under one roof. You also need to get a feel for a supplying company in terms of service levels, back up and flexibility.

Suppliers can be your greatest friend or your worst nightmare so choose them carefully.

Visit our Partners Page to get a comprehensive list of suppliers and manufacturers for your profession.


Many practitioners will approach a ‘high street’ bank for all the funding of a new venture. The banks particular expertise is normally with mortgages for the premises and overdrafts for working capital. Many banks will provide a loan over 15 or 20 years but is it really prudent to fund your equipment over this time?

In terms of equipping a practice, speak to specialists like ourselves who are renowned for maximising tax allowances when funding surgery equipment, reception areas, sterilisation rooms, IT, digital imaging and much more.

We’ll make your money work harder for you.


All new businesses need a good start and the right marketing is imperative. A planned campaign with local press, leaflet drops or mailshots are always beneficial.

Can you provide a donation to a local charity to celebrate your opening? This often gains valuable 'column inches' with the local press.

Your website is also crucial, more and more people ‘click’ on a website before they buy so make sure yours is a good one. Also add the relevant Social media for your business needs.

These eight steps should give you a valuable template for your journey.  We wish you the very best of luck for your new venture……….

Click here to Print this Guide.

If you would like to discuss this further then please contact us by phone or email.

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