About us

Hello, I’m Stuart Burn founder of Performance Finance and Performance Insurance. I’d briefly like to tell you how and why I began our business so you understand our values and what we wish to achieve.

Both PF and PI were formed to provide the healthcare sector with truly independent financial products that provide both exceptional value and great peace of mind.

I first became involved with finance in 1986 and began to specialise with healthcare in 1993. As this market developed I noticed the requirements of practices became more expensive and complex. I also noticed that a bank could quickly feel ‘over exposed’ to a client. This would mean that after developing a relationship with a lender, the client would often feel let down by a sudden withdrawal of support or reference to being ‘fully committed’.

This saw many clients having to forge new relationships elsewhere and then juggling several relationships at once to gain the financial backing they required.

At the time of writing (Summer 2008) this has become even more prevalent with the current Credit Crunch where banks and lenders have been increasingly cautious.

Back in 2004, it was clear to me that a truly independent approach would serve healthcare professionals much better and by providing the facilities of several lenders we could offer better value for money and improved quality.

By focussing on strong service levels through well trained, experienced advisors we could deliver a long lasting relationship to our clients who will truly appreciate our 4 core principles: Independence, Value, Quality and Service.

2005, saw Performance Finance start to trade and it quickly established itself as a key provider of finance to Doctors, Dentists, Vets and Opticians.

Soon after, I realised the Insurance market had similar issues. There were many instances of professionals over paying, under insuring or simply purchasing inferior products.

In addition, some of our clients were setting up new practices, borrowing heavily from a bank and taking up insurance policies recommended by the same bank. Independence, Value and Quality were immediately lost because the major High Street banks were normally tied to one insurer.

By adopting the same principles; Independence, Value, Quality and Service, my business partner, Lee Morgan, and I set up Performance Insurance on 1st January 2008.

This sister company has found immediate success in reviewing our cleints policies and in over 80% of cases providing the same or improved cover for less. We also take the time to ensure life policies are written in trust (where applicable) to avoid Inheritance Tax and maximise our clients benefit.

Since then the onset of a global recesion in late 2008 and through 2009 has seen the banking and finance world almost completely implode. Lending has been very difficult to source and many banks have simply shut up shop.

During this time however, Performance Finance, has progressed and moved forward and with more than a dozen of Europe's leading asset financiers supporting us we launched our Commercial Division on 1st January 2010.

Our new division is in direct response to many of the UK's lenders retrenching and becoming increasingly difficult to deal with. Our vision is to support Industry and Commerce in the UK with competitive finance, a flexible approach and an ability to lend where others may be nervous. Our aim is to help business not only beat the recession but compete and thrive in today's commercial world.

Both Performance Finance and Performance Insurance are underpinned by our 4 Values and whilst healthcare professionals and  business in the UK wish to benefit from these, we will continue to serve.

Stuart Burn